Featured Testimonial
Tyler Wursta produced a video to help promote my book, COVID-19 House Arrest! I've used other videographers in the past for other projects, but Tyler’s video outshone them all. It was professionally done, and Tyler was easy to work with. The finished film was exactly what I had conceived of when I presented my ideas to Tyler, which is often hard to accomplish, as in almost never. I received tremendous feedback on the video, and it assuredly helped me sell books. I wholeheartedly recommend Tyler Wursta for all your video needs.
-Rich Plinke, Author
Video Marketing Services
This is the service that separates us from other video agencies.
Most marketing departments or agencies have already done an audit and know what they need. For small and medium businesses without dedicated marketing teams, outsourcing video marketing services can be an effective way to build brand awareness, generate leads/sales and make sure the video content created for your company drives results.
Although marketing and video teams are two sides of the same coin, we offer this service to help develop the right strategy and bridge the gap in what most video production companies can offer you and what a marketing agency will do with the content we create. Again, specifically if you do not have access to such resources at this time.
What that means is: We can take you to the top of the mountain. A marketing agency, or internal department can take the content we create, and take you to the moon and beyond. Still better than staying at sea level, with no measurable results.
How does the Video Marketing Process work?
The process is different for everyone. In essence, what we do is ask questions to find out where you want to be, where you are now, and how we can close that gap. It is a very quick process and easy to do. We rely on your honesty and trust so we can then take the knowledge we have and strategize.
Ultimately, every project we work on, we do our best to actually help your business in. So we follow the best formula possible:
The Video Marketing Funnel.
How do you determine how to best help us? (Video Marketing Funnel)
Depending on where your business is currently, we can figure out exactly what to do. Each stage in the video marketing funnel corresponds to different video productions, and what will help your business the best.
Every business, no matter what they sell, wants to be known, well liked, and trusted. As a startup, you will be unknown, not liked, and not trusted:
1. Attract | Ice:
Fresh on the market, this is most likely where you will be. The very Top of the Funnel. If in this stage, it is advisable to begin with organic posts. No one knows who you are here. Get known! Tell anyone and everyone who you are and what you do! Make sure the market knows who you are.
Main Problem: No one knows who you are.
What to Focus On: Brand Awareness
Best Content: Organic Posts on Social Media
2. Engage | Cold Traffic:
Eventually, you will start to have what is called cold traffic. The main difference between Ice and Cold is now people are aware of who you are, but your target market does not (at large). Continue to build brand awareness, but narrow and focus on your audience. Find out their likes and dislikes, what content or platforms they are drawn to, and focus on that.
Main Problem: Your target market does not know who you are.
What to Focus On: Brand Awareness Among Target Market
Best Content: Organic Posts on Social Media
3. Nurture | Warm Traffic:
At this stage you should have a website (sits between Cold and Warm). Now that your target market knows you, why should they buy from you? Why should they trust you? Why go with your business? What makes you, "the go-to?" Focus on creating testimonials, reviews, and Brand Messaging Videos (BMV) to emotionally connect to your audience. Show them why to go with your business. Establish why they should trust you. What makes you the option!
Main Problem: Trust in the Market, Authority.
What to Focus On: Establishing Trust, Authentic Emotional Connections to Your Market
Best Content: About Videos (the Brand Messaging Video), Testimonials, Reviews.
4. Convert | Hot Traffic:
At the Bottom of the Funnel you are an established brand, trusted in the market, etc. The issue is a lack of leads, sales, or customers. If you are here with your business, you want to be focusing on paid advertising campaigns and/or systems that focus on gathering what you are lacking (lead gen, sales, etc.) Focus on paid video advertising solutions.
Main Problem: Lack of Leads, Sales are Down
What to Focus On: Lead Generation, Grab the Attention of New Customers
Best Content: Ad Campaigns, Video Marketing Systems (we have developed handfuls)
5. Deliver | Customer:
Now we are at the very bottom of the funnel. Here, sales takes over. You have a successful customer! Video can help along the way for explaining a product, service, and easing confusion for new customers. These types of videos are helpful in this stage, but can also be used throughout the funnel.
Main Problem: Customer Service Issues
What to Focus On: Ease the kinks in the process pipeline.
Best Content: Product Training Videos, Explainer Animations, etc.
6. Retain | Client (Not always Applicable):
Finally, we have Retain. A continuation of Deliver, the point here is to be engaged with your customers and turn them into "Raving Fans." This stage is for businesses with a retainer model, subscription, or other stream of income they want their customers to be a part of.
Main Problem: Lack of Subscriptions, Consistent Cash flow, New Stream of Income
What to Focus On: Desires your Clientele Wants
Examples of Content: Customer Training Videos, Online Courses, Convenience Recordings after Lectures, Blog Videos, etc.
In the end...
You become well known, trusted in your field, and liked by your target audience. This is the end result we want long-term.
The purpose of video marketing is to figure out what is lacking and then how to improve that aspect. Some businesses have multiple aspects to solve, that is when you start towards the Top of the Funnel (Ice and Cold) and work your way down.
Not everything throughout the Video Marketing Funnel needs to be achieved at the same time, or through video. That is why it is important to figure out where you are now (in your business), where you want to be (with revenue, sales, etc.), and how we can bridge that gap (where we implement video content).
The Video Marketing process usually does not take much time at all. However, if building from the ground up, it can take extra time and delivery of proper systems that target multiple stages of the video marketing funnel will take more effort to create. For the best results, it is advised to work in conjunction with a marketing agency or department (we can recommend several local and non-local companies to you that specialize in various industries) on developing these types of solutions. However, at Tyler Wursta Video, we can focus on delivering a system that helps your specific needs, as efficiently as possible, without such assistance. We advise doing this ONLY if you do not have access to a marketing agency or department nor have the ability to. You will see much better results with them onboard.
This is what we do best: Helping our clients achieve their desired goals through video content!