Services Offered:
Promotional Video Production
Corporate Video
Training Videos
Testimonial Video Production
Social Media Content Creation
Event Videography
Motion Graphics/Animation
Subcontracting
Importance of Video Production for Businesses in the Lehigh Valley:
Whether you're a local business looking to make a mark in the Valley or a larger corporation aiming to expand your reach, the power of video production cannot be underestimated. What are each of these benefits of video production can bring to a Lehigh Valley based business? What are some insights on how you can leverage this powerful marketing tool (video) to build and grow your business?
1. Enhancing brand visibility and awareness: Video content has the power to attract attention and engage viewers, helping to create broader brand awareness and recognition in the Lehigh Valley market. People consume content on social media, start there for brand awareness.
2. Increasing customer engagement and trust: By using video to showcase your products or services, you can create a deeper connection, build trust, and foster loyalty with your target audience. After people are aware of who you are, you must establish trust in the market. Focus on testimonials and brand messaging videos.
3. Boosting online presence and SEO: Video content is highly shareable on various online platforms, allowing your business to increase its online presence and improve search engine optimization (SEO) rankings in the Lehigh Valley and beyond.
4. Expanding your audience reach: Investing in professional video production can provide your business with high-quality content that can be targeted to your specific target demographics, thus expanding your audience reach and attracting potential customers in the Lehigh Valley area.
5. Creating a lasting impression: Video production services in the Lehigh Valley can help you create visually stunning, and memorable videos that leave a lasting impression on viewers. Increasing the likelihood of them remembering your brand and taking action.
Hire a video team, like us, to begin helping you grow!
Success Stories with Our Production Partners in the Lehigh Valley:
Tyler Wursta Video has been working with brands in the Lehigh Valley since April 2019. From medical device companies, manufacturing and construction businesses, to universities we have assisted large, medium, and small businesses build their brand. The Lehigh Valley is our home, and we aim to make sure our clients not only receive the best looking products, but the best results. Below we have several examples of our local customers:
HoverTech International:
HoverTech International is a med-device company we create content for. We've worked mainly on training videos for their products, but have also created promotional videos for them.
Their main goal we assist with is to produce the content for the doctors and nurses using the equipment they sell. Paper manuals are fine, but videos clearly show step-by-step how to use the devices.
To learn more about this project, feel free to check out the HoverTech project page we created.
Other than HoverTech, we create content for other med-device companies. About 80% of our annual projects is corporate work, mainly training videos or testimonials for within a marketing strategy.
Alvin H. Butz:
A relatively new video partner, the Butz Family of Products are construction managers. We've created testimonials, a brand messaging video, and plan to create more video content soon.
We are very excited at the opportunity to continue to work with them.
To learn more about this project, feel free to check out the Alvin H. Butz brand video page we created.
Lehigh Valley Chamber of Commerce:
Our founder, Tyler, has been on several committees and boards for the Lehigh Valley Chamber of Commerce. As a video company, we have created content for ROCKtoberfest in Macungie, Old Fashioned Christmas in Emmaus, EIBA Show across the Valley, and so many other events.
We had the possibility to be more involved with the Excellence in Business Awards since Tyler was the Social Media/Marketing Committee Chair for the Small Business Council (who organizes the event with the Chamber).
Our goal was to bring on more attendees, encourage more signups, and add additional incentives to winners by showcasing them and adding extra free marketing to them. So far, we have seen great success with this strategy.
To learn more about this project, feel free to check out the EIBA Testimonial video page we created.
Friends of Pete (FOP):
Evolve Media Group subcontracts our team to create content for the FOP organization. As a networking group, continuing to showcase the events, attendance, and overall enthusiasm attendees have aims to bring in more and more new people.
Horses Healing Hearts:
We helped Horses Healing Hearts create a video advertisement to grow their clientele.
Disclaimer: We are unsure of the results of this project, how successful we were, etc. since we were not involved in the distribution and were never given access to any potential metrics measured. However, we have a review from the owner you can read to learn those details below.
Lehigh Valley Video Production Testimonials:
Tyler is exceptional at the work he does, and clearly has a passion for it. He will work tirelessly to get you what you want! Personally, the video he made for my small business blew me away, and I have noticed I am getting more clientele, which is phenomenal! I know costs always need to be weighed when running a business, but I can truly say, to make money, you do initially need to spend money! Tyler Wursta is professional and will help you sort out what is best for you and your business! Highly recommend!!!
-Brittany Hahn, Marketing Communications Manager
Tyler is exceptional at the work he does, and clearly has a passion for it. He will work tirelessly to get you what you want! Personally, the video he made for my small business blew me away, and I have noticed I am getting more clientele, which is phenomenal! I know costs always need to be weighed when running a business, but I can truly say, to make money, you do initially need to spend money! Tyler Wursta is professional and will help you sort out what is best for you and your business! Highly recommend!!!
-Amy LaFaver, Horses Healing Hearts
Tyler Wursta filmed two video sessions for us that were used in our press and marketing materials. He was businesslike in his dealings with our project, responsive to client suggestions, and explored the subject creatively. We would gladly use his services again.
-Mary Ellen Snyder, National Scenic Visitors Center
Build Your Brand in the Lehigh Valley:
Video production has become one of the most effective ways for businesses to communicate with their target audience. From product demos to brand storytelling, video content has the power to capture and retain viewers' attention, resulting in higher engagement and conversion rates. As digital marketing continues to grow, businesses must keep up and offer high-quality video content to stay competitive. Even businesses with such rich history in the Lehigh Valley.
If you're a business owner in the Lehigh Valley, the right video production services can be the key to going beyond where you are now. Video production can help you reach a wider audience, create a deeper connection with your target customers, and build a strong online presence.
At Tyler Wursta Video, we offer professional video production services that are specifically tailored to help businesses grow. Our team of experienced videographers can help you develop and execute a wide range of video projects. From filming to editing and post-production, we can help you showcase your brand's products and services in visually captivating ways and build lasting trust with your target audience in the market.
Whether you're a small local business or a larger corporation looking to expand your reach, we have the tools and expertise to help you reach your marketing goals.
The Benefits of Video Production Services:
Businesses of all sizes can create and utilize engaging and informative content to communicate with their target audience effectively. Video production has quickly become one of the most critical and popular forms of consuming information, thanks to its engaging nature and versatility. There are numerous benefits that professional video production services can bring to your business, ranging from increased brand awareness to lead generation.
With attention spans fleeting and competition fierce, businesses in the Lehigh Valley have to continue to search for new and innovative ways to reach their target audience and build a strong brand presence. One of the most effective tools in their arsenal can be video production, when done correctly. Video has become a cornerstone of modern marketing strategies, delivering messages in a captivating and engaging format that can grab the viewer's attention instantaneously.
By incorporating well-crafted videos into their marketing strategies, businesses can effectively convey their brand message, build trust among their audience, and make a lasting impact.
Choosing the Right Video Production Company:
Choosing the right company can make all the difference. The quality of your video content, the messaging structure, and the distribution strategy can significantly impact how your brand is perceived, how effectively your message is conveyed, and ultimately, the success of your marketing campaigns. Selecting a reputable and experienced video production company is crucial to ensure that your vision is brought to life in a professional, creative, and impactful way.
Criteria to Consider for Evaluating Video Production Companies:
Quality: Look for a video production company in the Lehigh Valley with a proven track record and a portfolio that showcases their expertise in various video styles and genres. A company that has been working in the industry for several years will have accumulated knowledge, skills, and insights that can elevate the quality of your videos.
Client Testimonials and Successes: A reliable video production company will have a collection of successful projects and client testimonials that demonstrate their ability to understand clients' needs, deliver exceptional results, and exceed expectations. These success stories provide evidence of the company's professionalism, creativity, and dedication to client satisfaction. Look at what the reviews have to say, not just how many a video production company has.
Viewer Impact: Pay attention to the videos in a company's portfolio. Are they visually appealing? Does the storytelling resonate with you? Choose a company that displays a high level of creativity, attention to detail, and understands how to create visually compelling content that engages and captivates viewers.
Collaboration: A key aspect of a successful video production project is seamless collaboration between the company and the client. Look for a company that values your input and actively involves you, or your marketing department, in the creative process. A collaborative approach ensures that your vision aligns with their expertise, resulting in a video that accurately represents your brand and achieves your marketing goals.
Why Choose Our Video Production Services?
Tyler Wursta Video is an award-winning video production partner for businesses in the Lehigh Valley. We offer a range of unique selling points that set us apart from the competition.
Experience: Having started in 2018 with our founder starting in 2013, we have over a decade of professional experience in video production. Our team of professionals is well-versed in creating a wide variety of videos, from corporate promotional videos to product demos, customer testimonials, and event coverage. Our extensive experience and time in the Valley allows us to understand the unique needs of businesses in the Lehigh Valley and tailor our services to best meet those needs.
Client Success Stories: Over the years, we have had the privilege of working with numerous businesses across the world, helping our customers achieve their marketing goals through video production. Our portfolio showcases a diverse range of projects and client success stories. Illustrating our ability to deliver high-quality videos that meet and exceed our clients' expectations.
Expertise: Our team consists of talented videographers, editors, and storytellers who excel in their respective roles. We have a deep understanding of storytelling techniques, visual content, and the power of video as a marketing tool. We leverage our expertise to craft videos that leave a lasting impact on viewers and effectively convey your brand messages. We work with businesses and only businesses. For profit and non-profit.
Video Marketing Strategy: Our most unique selling point. Many video production companies will simply create content and not understand the strategy behind it. They rely on their marketing partners for that, as we do. However, if you do not have access to such resources, we can assist you in making sure the video content does not just end up on page six of your website. We'll help you get the results you want.
To learn more about these services, read more on our video marketing services page.
In conclusion, choosing the right video production company in the Lehigh Valley is paramount to building your business's success. By evaluating companies based on their experience, expertise, client success stories, and overall creativity, you can ensure that your videos are of the highest quality and effectively communicate your brand message. At our company, we pride ourselves on our ability to help businesses and would be honored to be your trusted video production partner in the Valley.
Video Production Costs and ROI:
Video production is a powerful tool for building your business, not just in the Lehigh Valley. But it's natural to have concerns about the associated investments. Understanding the typical investments of video production and the factors that impact is essential for making informed decisions.
Each project is unique and requires careful consideration to deliver a tailored and effective video:
Pre-production planning: This phase involves scriptwriting, storyboarding, location scouting, and casting. The time and resources invested in pre-production will contribute to the overall investment of the project.
Production and crew: The number of crew members required, the equipment used, and the complexity of the shoot all play a role in determining investments. Hiring professionals who have expertise in lighting, sound, cinematography, and directing ensures a high-quality production, but it can increase the budget.
Post-production and editing: After the shoot, the footage goes through the editing process, which includes color correction, audio editing, visual effects, and the addition of graphics or animations. Skilled editors and specialized software are necessary to create a polished final product.
Additional services: Depending on the specific project needs, additional services such as script revisions, voiceover's, music licensing, and drone videography may be required. These services add value but also contribute to the overall investment.
While video production investment levels vary and may be a concern, it's essential to consider the potential return on investment (ROI) that video content can generate for your business. Video has a unique ability to engage and captivate audiences, making it a highly effective marketing tool.
Consider the following factors:
Increased brand awareness: Videos can create significant brand exposure and increase your business's visibility both locally in Lehigh County and beyond. This increased brand awareness can lead to more website traffic, social media followers, and overall brand recognition.
Enhanced audience engagement: Videos have the power to evoke emotions and connect with viewers on a deeper level. Engaging and shareable videos can increase audience engagement, such as likes, comments, shares, and even conversions.
Improved conversion rates: Studies have shown that videos can significantly impact conversion rates. Including videos on landing pages, product pages, or in email marketing campaigns have been used to increase conversions and drive sales.
Customer trust and loyalty: Well-crafted videos can establish trust, credibility, and authority for your brand. By telling your story, showcasing customer testimonials, and highlighting your unique value proposition, videos can foster trust and encourage customer loyalty.
Harness the Power of Video Marketing in Lehigh Valley!
In today's competitive business landscape, video marketing has become a game-changer, offering immense opportunities for businesses in the Lehigh Valley to build their brand, engage their target audience, and drive tangible results. At Tyler Wursta Video, we specialize in providing top-notch video production services that can be your secret weapon in achieving success.
Whether you are a small local business, a non-profit, or one of the many long-time established companies, video content showcases your unique offerings and connects with your audience. It's time to harness the power of video and position your business for success within the Lehigh Valley.
Ready to embark on a marketing journey that will transform your business? Let us be your trusted partner in leveraging video content to propel your brand forward in the Valley. Contact us today to discuss your specific needs or to get more information on how video marketing can help you build your business today.