Click the play button or this link to watch the highlight reel and event video testimonials.
Customer's Testimonial
Tyler is awesome - he is extremely talented, kind, and super easy to work with. Not to mention his work is just as impressive. 10/10 recommend Tyler Wursta Video for all your video and production needs!!!!
-Paige Nicholas, Lehigh Valley Chamber of Commerce
How We Began Working Together
We began working alongside the Chamber of Commerce back in 2019. When our founder joined the Small Business Council in 2023, it allowed us to assist further.
While discussing the event preparations, the need for testimonials were discussed and Tyler offered our support. We would film the 2023 Excellence in Business Awards, setup times with any willing awardees to give testimonials, and create content to drive future ticket sales and awardee signups.
Our goal for each video created was to highlight the award winners as an added benefit, increase award applicants, and drive future event attendance.
The 2023 Excellence in Business Awards Event
Image provided by the Lehigh Valley Chamber Small Business Council.
We obviously filmed the actual event, each speech given by the award-winners, and B-Roll of attendees.
The goal of this video was to showcase the event to drive attendance. We took the approach similar to an event recap video within the pace of a highlight reel to help promote the 2024 event when it came.
This is only one part of the content strategy. We are taking a multi-pronged approach to this as you will continue to discover.
Carnegie Agency | Excellent Micro Business Award Winner
Image from the testimonial given by those from the Carnegie Agency.
Our main goal with this testimonial is to target potential future awardees and engage them to submit an application.
As you watch the testimonial given by Bill Benz, you'll see he talks about mostly how he called his team as soon as he heard about winning, invited everyone, and his goal and hope for a growing Lehigh Valley. Small businesses play a huge role in community growth, so with this mission in mind we want to encourage those thinking of applying to think about how they help their community and send in an application.
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Delta Hotels by Marriott | Excellent Emerging Business Award Winner
Image from the testimonial given by those from Delta Hotels by Marriott.
The main goal we aimed to achieve with the testimonial given by Delta Hotels was how great the event was and the appreciation felt through the recognition. Like Carnegie Agency, to engage new awardee applicants.
Our secondary goal is to prop up the event and entice potential ticket buyers. See what an awardee thought about the event, how great everything was, and their unbridled thoughts indicate why someone may want to attend the EIB Awards!
Denise at Delta Hotels by Marriott discusses a lot of the initiative, hardships, and events that have occurred in the last few years. She also goes over how thankful and grateful she and the staff are to be recognized by the Lehigh Valley Chamber of Commerce for their excellent business practices.
The event goes well, they enjoyed it, and are incredibly honored. What great words to hear if you are thinking about entering, right? We're taking much of the reactions and responses to the event, to the recognition, and how that translates internally to the business so future awardees are tempted to engage.
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Alvin H. Butz Construction | Excellent Large Business Award Winner
Image from the testimonial given by those from Alvin H. Butz.
Continuing with the same goal our previously mentioned testimonials have: our main goal is to increase potential signups for the awardees.
Mike Butz from Alvin H. Butz had quite a few amazing words to say within his testimonial about the event, about the appreciation of the recognition, etc. Listen to it at the above playlist.
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PCFLV | Excellent Non-Profit Award Winner
Image from the testimonial given by those from Pediatric Cancer Foundation of the Lehigh Valley.
For PCFLV, we wanted to make sure we highlight a bit more of their mission and their thoughts on winning the awards. We aim to drive event attendance and increase applicants for the Non-Profit award.
PCFLV really had some amazing things to say and we filmed the longest testimonial, clocked at over sixty minutes! They had such wonderful things to say about the event, amazing stories of their efforts in the Lehigh Valley, and many heartfelt moments.
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TCB Promotions | Excellent Small Business Award Winner
Image from the testimonial given by those from TCB Promotions.
As with the Delta Hotels testimonial, the main goal we aimed to achieve was how great the event was and the appreciation felt from the recognition. We want to engage new applicants.
Our secondary goal is to promote the Excellence in Business Awards and generate ticket sales. We see what Melissa thought about the event, how great everything was, the food, etc. and discover why someone may want to attend the EIBA Event.
Melissa from TCB Promotions has some amazing things to say about the event experience, her thoughts on her team winning the award, and more. Watch her testimonial at the playlist above.
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Steps to Create these Videos
When it came to filming the Excellence in Business Awards event, the production was simple. We showed up, hooked up an audio connection to a sound board, and filmed the event from various angles with B-Roll. We edited the video content, sent it to the Chamber's Small Business Council for approval. Good, grand, and approved. Finished before June was over.
When it came to the testimonials, more nuance came into play. Paige from the Small Business Council began the conversation on our behalf while we sealed the deal. Out of six award winners, five were willing to give a testimonial for the EIBA. We scheduled the shoots with the necessary people and met to film them. Each interview and B-Roll collection took about one hour total to film. The only testimonial we were unable to film any B-Roll for was PCFLV. We put our edits together, sent them not only to the SBC but also our contacts at each company to make sure we were on brand for them, confirm we didn't break any guidelines they have, etc. Each video was a much larger collaborative process.
Every video was then adjusted to add two different call to action's: one for driving people to attend to event, and a second to sign up as an award winner candidate. The Chamber's marketing team intends to pick which CTA they prefer per testimonial video.
The Video Project
Across the entire process, working with the Lehigh Valley Chamber of Commerce and the Small Business Council to create these testimonials was great. We had the chance to not only sponsor the event, but meet some amazing business owners and their teams on a more personal level. We love filming events, promoting them, and coming up with clever tactics to bring businesses to the forefront. When you have an event that needs to be promoted, call the award-winning Tyler Wursta Video.