1. What is a corporate video?
Corporate video is any type of video that helps your business’s brand. They are not only videos about your business and it's mission, but also videos about your team and who they are, training videos, or any specific type of message you want your business to push out.
2. What types of businesses benefit from corporate video production?
Corporate video can be used by any type of business. We make corporate videos for medical equipment manufacturers, the trades, universities, and practically every business that we serve. Don’t let the word “corporate” make you think that it can only benefit big business. The variety of styles and types of videos are endless.
3. What type of content should I prepare for a corporate video?
First, we need to know who you are as a business, what story you are trying to convey, and what makes you unique. We want to help your audience see what sets you aside from others in your field and why they should work with/for you.
4. How often should I update my business’ video content?
It is important to stay on top of video content. Especially when there are changes in your company. Update your content regularly. If your team and messaging are consistent and stays the same over time, it is easier for you to make evergreen content that can be reused. Even with consistent messaging, it is important to always be engaging your audience and pushing out different types of content. You may not have to update a video about your company and what it does very often (example training videos). However, consider creating content about your team or create client testimonials to emphasize the good work you do in your community.
5. What is the importance of including captions or subtitles in corporate videos?
Including captions or subtitles in your corporate videos is essential for accessibility and to improve user experiences. Captions allow viewers to understand the content even when watching video sound is not possible or practical. Additionally, captions can improve search engine discoverability, as search engines can index the text content, increasing the chances of appearing in relevant search results if that is a desired need.
6. How can my businesses measure the effectiveness of the corporate videos we create?
To measure the effectiveness of corporate videos and track metrics, businesses can use video analytics tools provided by hosting platforms like YouTube or Vimeo. These tools offer insights into metrics like views, watch time, engagement (likes, shares, comments), and click-through rates. Additionally, businesses can track conversions by setting up goals in Google Analytics or using conversion tracking mechanisms.
7. Are there any legal considerations or guidelines to follow when producing corporate videos?
Yes, ensure you have proper permissions and releases from employees, participants, or individuals appearing in the video. Adhere to copyright laws when using licensed music or stock footage content. Finally, if you are not in a One Party Consent State, respect any privacy laws when capturing footage at events or in shared workspaces.