Examples of Ad Work:
Featured Testimonial
"Tyler is exceptional at the work he does, and clearly has a passion for it. He will work tirelessly to get you what you want! Personally, the video he made for my small business blew me away, and I have noticed I am getting more clientele, which is phenomenal! I know costs always need to be weighed when running a business, but I can truly say, to make money, you do initially need to spend money! Tyler Wursta is professional and will help you sort out what is best for you and your business! Highly recommend!!! "
-Amy LaFaver, Horses Healing Hearts
Social Media Ads Services:
Video content has become a popular and effective medium for businesses to communicate their message, promote their products or services, and drive sales. They offer many benefits to businesses.
Social media platforms like FaceBook, Instagram and LinkedIn can be incredibly effective for driving awareness, clicks and conversions when the right video ads are used. There are a few main types of social media ads businesses we work with commonly create:
Awareness Ads: These introduce your brand to new audiences with the goal of gaining brand awareness.
Consideration Ads: Encourage your potential customers to learn more by driving traffic to your website or social pages for information. Product demos are effective.
Conversion Ads: Directly ask your viewers to take an action, like purchasing a product, downloading an ebook, or booking a discovery call. Calls-to-action perform strongly here.
Retargeting Ads: Re-engage past website visitors or "cart abandoners" to complete the sale. Retargeting ads with testimonials have high conversion potential.
Each ad type helps achieve different goals. For example, awareness ads build brand recognition and followers. Consideration ads nurture leads. And conversion ads of course, increase sales and leads. Retargeting keeps your business top-of-mind for people already interested. The right combination of ad types across your customer journey can significantly boost outcomes.
Each one requires us to work on:
Strategy & Planning: We'll work with you to determine goals, audiences and the best platforms based on your target demographics.
Professional Production: Ads are shot with top-quality equipment and edited for maximum impact and watch time.
Platform Optimization: Videos are formatted natively for each channel and optimized for mobile viewing.
Creative Design: Graphics, text overlays and call-to-action buttons are strategically incorporated.
Contact us to discuss your next advertising campaign!
VSLs, Advertisements, and Promotional Videos:
Video Sales Letters (VSLs): VSLs are video-based sales presentations or pitches. They combine persuasive storytelling, compelling visuals, and persuasive copywriting to engage viewers and encourage them to take action. VSLs often include features such as testimonials, product demonstrations, and a clear call to action. They are commonly used in sales funnels, landing pages, and email marketing campaigns to generate leads, build trust, and drive conversions.
Social Media Ads: Social Media Advertisements are short video clips designed to create awareness, generate interest, and prompt viewers to take action. Advertisements can be in the form of commercials, pre-roll videos, or sponsored social media posts. They use persuasive storytelling, engaging visuals, and proper brand messaging to grab viewers' attention and promote a specific product, service, or brand.
Promotional Videos: Promotional videos, or promos, are specifically created to showcase products, services, events, or campaigns in an engaging and informative way. They often highlight the key features and benefits of a product or service, demonstrate its usage, or present it in a visually appealing manner. Promotional videos can be used across various channels, including websites, social media, email marketing, trade shows, and presentations, to capture attention, drive engagement, and encourage conversions.
VSLs, advertisements, and promotional videos offer numerous benefits for businesses. By leveraging the power of engaging visuals, persuasive storytelling, and compelling calls to action, businesses can increase engagement, improve brand awareness, drive conversions, and forge meaningful connections with their target audience. Integrating these video formats into a comprehensive marketing strategy can help businesses stand out in a crowded marketplace and achieve their growth objectives.
The Process for a Video Advertising/Promo Campaigns:
The first step in our process is always identifying what your target market is and developing the content strategy. If your marketing team already has one developed, we'll happily execute it. We want to be involved in that developmental process so we can weigh in, add our expert advice as your content creators, and hit the ground running when completed. If you already have one, we simply need to discuss and understand what the scope of the video projects are to be.
Once know what we are creating, we begin crafting scripts, storyboards, interview questions, anything involved for to implement the content strategy discussed. Once ready and approved, we begin filming and the footage is edited into the final video products. We offer rounds of changes to each video, of course.
Once final approval of the campaign content is made, the last step in our process is to deliver the final video products to your marketing team. Should you require support with marketing and integrating video into your pipeline, we will have either recommended agencies at the start or we will be there to walk with you through this stage and provide assistance.