Blog for: Business
Introduction: What are Employer Branding Videos?
Employer Branding Videos are your golden ticket to showing the world what makes your company a fantastic place to work at.
Think of it as your business putting its best foot forward, but instead of wearing shiny shoes, it's showcasing your culture, values, and the people who make your organization tick.These videos are not about the hard sell of why someone should apply for a job with you. But rather it's about telling a story, your story, in a way that resonates with potential team members and employees that makes them think: "Yeah, I want to be a part of that."
From showing off your friendly office dog to highlighting team outings and genuine employee testimonials, an Employer Branding Video is a powerful tool in your recruitment arsenal. It's your chance to stand out in a sea of job listings and make a connection before a candidate even sends in their application.
So, let's discuss and discover how to craft a video that not only catches the eye but also captures the heart.
Understanding the Purpose of Your Employer Branding Video
First off, let's set expectations - your employer branding video is not just another corporate clip. It's to showcase what makes your company unique, why it's an awesome place to work, and how your team rocks the industry. This video is your shot to tell the world, "Hey, look at us! You'll love working here."
Think of it as your business's dating profile but for potential employees instead of romantic partners. It should aim to attract the right kind of folks - those who will thrive in your culture and contribute to your goals.
So, before you even think about hitting the record button, you've got to nail down the purpose of your video. Ask yourself, what message do you want to send? Are you about innovation? An unbeatable work culture? Or maybe earth-shattering career growth opportunities?
Remember, clarity is key. When you're crystal clear about your message, everything from the script to the visuals will fall into place, making your employer branding video not just informative but compelling.
This clarity ensures that by the end of the video, potential candidates are not just informed; they are excited about the possibility of joining your team.
Planning Your Employer Branding Video Strategy
Before you dive into creating your employer branding video, you need a game plan. Think of it like a roadmap; you wouldn't start a journey without knowing your destination, right?
1) First off, you should now know what message you want to send. What's unique about working at your company? Ensure to highlight that.
2) Next, set clear objectives. Are you looking to attract new talent, boost your company image, or both? Your goals will shape your video.
3) Now, consider your audience. Tailor your video to speak to them directly. If you're after fresh grads, for example, focus on growth opportunities and innovation.
4) Finally, budget and resources. Be realistic about what you can achieve with what you have. A stunning video doesn't need to break the bank but plan wisely to make the most of it. Keep it simple, focused, and true to your brand.
That's your winning strategy.
Key Elements of a Compelling Employer Branding Video
A good employer branding video tells your company's story in a way that resonates with potential candidates.
1) First, it must highlight what makes your company unique. What do you offer that others don't?
This could be your culture, mission, or the benefits of working with you.
2) Next, authenticity is crucial. People can spot a fake a mile away, so share genuine stories from your employees. Let them talk about their experiences, challenges, and how the company supports their growth. Quality visuals and sound also play a big role. Your video doesn't have to be Hollywood-level, but clear images and audio make a big difference.
Remember, the goal is to create a connection, and you can't do that if people are struggling to hear or see your message.
3) Lastly, keep it concise. You've got a short window to grab attention, so make your points clearly and quickly. A compelling employer branding video isn't just about selling your company; it’s about starting meaningful conversations with the right people.
Storytelling: Captivating Your Audience
As with all video production, storytelling is your secret weapon.
Think about it. When you hear a good story, you listen, you remember, and sometimes, you even feel compelled to share it. That's the power you want in your video.
The heart of your story will be the core message you want to convey. Again, what makes your company unique? Culture, innovative work, benefits, etc. Build around this by showcasing real employees sharing their authentic experiences. No frills or corporate jargon — just genuine talk. Remember, people relate to people, not to abstract concepts.
Use visuals and scenarios that reflect the everyday realities and aspirations of your workforce. This helps potential employees see themselves as part of your team.
Aim for a clear, straightforward narrative that strikes a chord with viewers right from the start.
Create a powerful opening that grabs attention and a compelling close that leaves them wanting more. Throughout, maintain the human element, a personal touch. After all, at the end of the day, businesses are about people. By focusing on storytelling, your employer branding video won't just be watched. It will be felt and remembered.
Make your company's story one that skilled talents are keen to be part of.
Best Practices for Filming Your Employer Branding Video
Keep it real and authentic. People want to see the genuine side of your company; they're tired of staged and artificial. Show them the real people behind the scenes, the work environment, and what makes your company tick. This builds trust and a connection with your audience.
Focus on storytelling. A good story sticks. Tell the journey of your company, share employee success stories, or highlight how your products impact lives. It's not just about what you do; it's how you do it and why it matters. This emotional connection is gold.
Ensure you are utilizing high-quality video. While authenticity is key, that doesn't mean you should skimp on quality. A shaky, poorly lit video won't do you any favors. Invest in good equipment or hire a professional. Good lighting, clear sound, and a high-definition picture keep viewers engaged.
Keep it concise. Attention spans are short. Don't cram too much information, but focus on the core message you want to convey about your brand. Aim for a video that's around 2-3 minutes. Get to the point quickly and maintain a dynamic pace to keep viewers interested from start to finish.
Enhance your video with effective editing techniques. Effective editing isn't just about cutting clips. Use transitions wisely and keep them smooth. Help to guide your viewer through the story without confusion. Background music should complement, not overpower your message. Also, consider using natural sounds from your footage to add authenticity and allow your potential new team members to feel as if they are actually there. Your video should move along briskly but give enough time for the message to sink in.
Include a clear call to action. What do you want viewers to do after watching your video? Apply for a job, visit your website, follow you on social media? Be clear about the next step.
Remember, your employer branding video is a key piece of your company's identity puzzle. Keep it authentic, engaging, and professional, and you'll set the stage for attracting top talent.
Incorporating Employee Testimonials for Authenticity
When crafting your employer branding video, including employee testimonials is a smart move. It adds a layer of authenticity that can't be matched by polished corporate speak. Here's the thing, potential candidates trust what your current employees say about your company more than any crafted message from the top.
Think about it. When you're looking at reviews online, aren't you more inclined to trust the experiences shared by real people?
1) Start by selecting a diverse group of employees. By diversity I do not mean race or gender; I am talking about roles, tenure, and experiences within your company.
You want fresh hires along with veterans, front-line staff alongside executives. This variety ensures that viewers can find someone they can relate to, making your message more impactful.
2) Ask your employees to share their genuine experiences. Guide them but don't script them. Authenticity shines when people speak from the heart about their growth, the company culture, and their day-to-day experiences.
These testimonials will be edited for clarity and length, but the core message should remain untouched and true to the speaker's intentions.
3) Finally, mix these testimonials with visuals of your workplace, teams in action, and any other elements that convey your company's culture and values.
This combination of authentic voices and compelling visuals not only makes your employer branding video more engaging but also helps potential candidates picture themselves as part of your team.
Remember, authenticity is key. Genuine testimonials not only help in creating a compelling employer branding video but also build trust with your potential future employees.
Maximizing Video Reach: Distribution Channels and Strategies
You've spent your resources and time to put together a splendid video. Now what do you do? Should you let it collect 1's and 0's on your hard drive? Of course not! Now you need to distribute it out to the right people.
Where to Distribute Your Employer Branding Videos
To get your employer branding video seen by as many potential candidates as possible, you need to think beyond just posting it to your company's website. You're crafting a masterpiece; now, let's make sure it gets the audience it deserves.
First up, social media is your best friend. Platforms like LinkedIn, Twitter, and Facebook are prime spots for sharing your video. Each has a unique audience, so tailor your message accordingly. LinkedIn is professional, Twitter is quick and witty, and Facebook is a bit more casual. Don't forget about YouTube, the second largest search engine. It's perfect for long-form content and can improve your video's searchability.
Another option is to include it within your hiring outreach. Include a link to the video on Indeed, ZipRecruiter, or LinkedIn Jobs. Whatever hiring site you are utilizing, have the ability to view it on the platform (if they allow if) or include a link to your social media post.
But it's not just about posting and praying. Engage with your audience. Respond to comments and questions. This interaction boosts your video's visibility and shows that your company values communication.
Internal Distribution and Other Opportunities
Next, think about your own team. Encourage employees to share the video on their personal networks. Their endorsement can be powerful; after all, they're the stars showcasing what makes your company great.
Finally, consider paid advertising. A little investment on social platforms can go a long way in targeting specific demographics or job seekers.
Remember, the goal is to get your employer branding video in front of as many eyes as possible. Use these channels and strategies wisely, and watch your reach grow.
Roundup: Essential Tips for a Successful Employer Branding Video
Let's recap:
Before you dive into creating an employer branding video, know this: clear objective, authentic storytelling, and top-notch quality make the crusade successful.
-Firstly, pin down the goal of your video. Are you aiming to attract top talent, showcase company culture, or highlight career opportunities? Your objective steers the ship.
-Next, authenticity rules. Ditch the corporate jargon. Instead, give a genuine peek into life at your company through real employee stories. People relate to people, not polished corporate scripts.
-Then, focus on quality. This doesn’t mean breaking the bank on high-end gear but ensuring the video is well-lit, the audio is clear, and the editing, seamless. Remember, a shaky, inaudible video won’t do your brand any favors. Additionally, keep it concise.
-And to close out, don’t let your masterpiece gather dust. Promote it across your careers page, social media, and job postings. The right video can elevate your brand, turning viewers into eager applicants.
Did you find this helpful and want to begin looking into creating Employer Branding Videos? Contact us using the link below, we look forward to speaking with you soon.