Working With a Video Marketing Company Like Tyler Wursta Video

Strategy & Results-Based Video Content

Most video companies create content. Content alone rarely creates customers.

To grow from video, two things must happen:

A specific message is created for a specific group of people, to commit to a specific action
The specific message is seen by as many of those specific people as possible

That means:

A clear message → for a specific audience + as large of the specific audience as possible → drives a specific action.

To be clear:

"Working with a video marketing company like Tyler Wursta Video can take your business to the top of the mountain.
A marketing department or marketing agency can take the video content we create and send you to the moon and beyond.

Both are far more powerful than working with a traditional video content creation company that simply hands you the content you asked for and keeps you at sea level."

-Tyler Wursta, President/Owner, Post-Production Supervisor

We are NOT a marketing agency. We do NOT replace marketing teams.
We specialize in creating video content and know how to create a strategy that provides your business with measureable progress and results.

When businesses already have marketing support, we work alongside those teams specifically to create video content. And when businesses cannot afford a full marketing agency yet, we are able to provide structured "video marketing solutions" that create that real progress now.

Real progress compared to content-only video production is essential for actual growth. We cannot provide nearly the same scope as a full marketing agency however. But these "systems" are often the best next step/offer for small businesses that need results.

What is a Video Marketing?

Video marketing is using video to attract attention, build trust, and generate customers through video content.

For businesses, this means:

Building awareness with who you help
Explaining what you do
Demonstrating trust, authority, and why people choose you
Guiding viewers to take action and buy from you

When content is created correctly, video does more than just inform. It resonates with buyers causing them to take a specific action.

Video Marketing

What Tyler Wursta Video Actually Does

We do not produce random content. We achieve our clients goals through video content. This is usually done by creating video content on behalf of a marketing agency or department. However, it also means designing or adhereing to a video strategy. When none exists and your business is a good fit, we've created "systems" and "pipelines" to curate specific outcomes for your business.

These "systems" and "pipelines" include:

Message strategy for your audience
On-site video production
Structured distribution through social media platforms
Discovering and guiding you to create lead capture and booking pathways
Building video-focused client acquisition pipelines to lead customers across a buyer journey

We focus on one outcome: Videos that produce measurable results. You need to make money.

For a more in-depth or a greater marketing strategy, branding, SEO, and/or long-term campaign management, contact marketing agencies or establish an internal marketing team. We can recommend several local, regional, and national marketing agencies based on your business and business goals that we've worked with before.

Who Are These Video Marketing Pipelines For

Everything on this webpage is designed for:

Business owners without marketing departments
Small to Medium businesses needing more customers
Companies that cannot afford full marketing support yet
Owners who want actual results from their video content

If you already have a marketing agency partner or internal marketing team, we will not be offering you these solutions. Your marketing agency partner or internal marketing team would greater benefit from bringing us on as their video production arm. For more information, check out our video production services.

Should you not have those resources yet, this is the page for you. We can help you create that forward momentum today.

Always Expect from Us

Always expect for our video production services and video solutions:

Video creation tied directly to your desired business outcomes Not all videos solve the same problems.
Long-term and short-term thinking and planning
Focused on Efficient Delivery
-We're here to help you. The sooner we do our job and do it right, the sooner you can launch the videos.
Actively working to make it easier on you and clarifying your questions
When your goals shift, we can pivot with you
Repurpose Video Content

Video Marketing Services in Emmaus and the Lehigh Valley

We provide video marketing services for businesses within a 75-mile radius of our HQ in the Lehigh Valley. Mostly within Emmaus, Allentown, Bethlehem, Coopersburg.

Services include on-location video production and implementation of structured video marketing systems for local businesses.

Our Video Marketing Systems/Pipelines

Video Marketing Services for Small Businesses in Lehigh Valley

What this service is: A structured, done-for-you video marketing system designed to help your businesses generate customers.

Who this is for: Local service-based businesses seeking consistent customers.

Primary outcome: More qualified leads and customers through strategic video content and done-for-you process.

Service area: Emmaus, Allentown, Bethlehem, and businesses within 75 miles of the Lehigh Valley, Pennsylvania.

How to start: Book a discovery call to determine fit and jump in should these be the right fit for your business.

After over a decade of working with businesses, figuring what works and doesn't, we built structured pipelines designed for different businesses. Each system is standalone. Each system is built for a specific business growth need.

For Service Businesses: Revenue Ignition System (RIS/E)

A strategic, three step video authority system that builds trust before the first conversation so established businesses win more clients and scale revenue predictably.

Best for:

Established businesses generating strong revenue
Companies ready for scalable growth systems
Organizations with defined markets and positioning

Outcome focus: Scaling income and improving buyer certainty before contact.

For Small Businesses: Minimal Friction Funnel

A simple video lead generation pipeline that produces steady inquiries and booking requests for small businesses to gain customers and stabilize revenue.

Best for:

Small businesses needing customers now (or yesterday)
Companies without structured lead generation
Owners seeking accessible, reliable growth

Outcome focus: Consistent lead gen when there is none currently.

*Each system and pipeline can be modified, adapted, and improved based on your specific needs.

Corporate Video Production Company

Our Video Marketing Pipeline Offers

Strategy & Results Based Video Content

Structured to bring your business more customers.

Typical timeline: 2–3 weeks (Minimal Friction Funnel) / 30 days (Revenue Ignition System)

Typical investment range: Book a discovery call to learn more

  • The Minimal Friction Funnel

  • -Brings steady customer opportunities
  • -Runs on your social media platforms
  • -Simple lead capture form
  • -Direct call booking page
  • -You qualify and close leads
  • -Starter Kit for Growth
  • -For small businesses needing customers
  • Best Suited For: Small businesses in need of a system to bring in customers.
    I need a
    way to bring in clients

  • Revenue Ignition System (RISE)

  • -Brings customers to you
  • -Builds trust before sales calls
  • -Authority-focused video assets
  • -Guided buyer decision journey
  • -Multi-step conversion system
  • -You own all marketing assets
  • -Multiple Touch Points
  • -Buyers choose you faster
  • -Predictable, scalable growth
  • -For established growing businesses
  • Best Suited For: Service-based businesses looking for the next level.
    I'm ready to
    scale my business

Customer Review

What people say about us

"My company and myself recently worked with Tyler (Wursta Video) for a large video project... editing ability is top notch, and communication is very active. I couldn’t recommend Tyler more, I look forward to working with him again when the opportunity presents itself!"

Johnathan Heath-Thilberg

Magellan Federal

"...professional and comes up with creative ideas to showcase your product/services in ways that serve to elevate your message. Definitely consider Tyler (Wursta Video) for any video needs!"

Brittany Hahn

Senior Marketing Communications Specialist

"was an undeniable asset to our team. He delivered good work and I enjoyed working with him..."

Sabrina Kidd

DBK Publishing

"...I have noticed I am getting more clientele, which is phenomenal! Tyler Wursta is professional and will help you sort out what is best for you and your business! Highly recommend!!!"

Amy LaFaver

Horses Healing Hearts

"I've used other videographers in the past for other projects, but Tyler’s video outshone them all. ...Tyler was easy to work with. ...and it assuredly helped me sell books. I wholeheartedly recommend Tyler Wursta for all your video needs."

Richard Plinke

Author

"If you are a small business owner looking for a creative, brand story-teller, you should definitely consider Tyler Wursta Video."

Melissa Draving

Here for You Concierge

"...was businesslike in his dealings with our project, responsive to client suggestions, and explored the subject creatively. We would gladly use his services again."

Mary Ellen Snyder

National Scenic Visitors Center

"...Tyler was always professional, courteous, and respectful...Deadlines were met and we were left with high quality videos showcasing Horsepower 4991."

Jonathan DeLong

Horsepower 4991

"Tyler was amazing from start to finish! Thank you Tyler it was a pleasure working with you and I’m looking forward to our next project together in the near future!"

Michael Johnson

J&J Commercial Cleaning

"...Tyler addressed the problem and a short animation video was developed and is now sent to every buyer so the mistakes would end. ...we could not be more pleased with the final product. Thank you Tyler for going above and beyond."

Robert Wilfinger

Allentown Mortgage Corporation

"Tyler always provides very prompt responses to emails and other communication. He's a pleasure to work with and maintains professionalism at all times. His work is high-quality and top notch. We love working with Tyler and would always recommend him!"

Ashley Lorah

Formerly at the Lehigh Valley Chamber or Commerce

Revenue Growth Coming From Pre-Sold Buyers

The Revenue Ignition System engineers trust before the first conversation. Prospects arrive ready to choose you.

The Growth Problem Most Successful Businesses Face

Strong businesses don’t struggle because they lack skill. They stall because trust does not scale automatically.

When you have a business with:

Revenue that is solid, but growth feels harder than it should
Lead flow, but lead consistency doesn’t exist
Prospects that compare instead of decide
A need for growth to expand
Higher revenue levels

More visibility alone does not create momentum.

Buyer certainty does.

Introducing the Revenue Ignition System

The Revenue Ignition System is a structured lead generation pipeline that aligns modern buyers to make decisions.

It activates three psychological stages before a sales conversation ever happens:

Attention → Emotional Certainty → Social Proof

When those stages occur in sequence, prospects arrive informed, confident in their choice in you, and ready to move forward.

Selling becomes easier. Growth becomes predictable.

The Revenue Ignition System

A Sneak Peek

Each implementation offers the reach, authority, and momentum of your acquisition to scale with you.

  • Momentum Starter

  • -Increased inquiries
  • -Reduced dependence on referrals
  • -Clearer growth trajectory
  • -Simple Delivery and Execution
  • -Launch Support
  • -Starter Kit for Growth
  • Best Suited For: Businesses ready to establish consistent acquisition performance.
    Explore
    Momentum Starter

  • Momentum Builder

  • -Higher-quality opportunities
  • -Shorter decision cycles
  • -Increased qualified inquiries
  • -Tailored to Your Brand
  • -Improved close rates
  • -Launch Support
  • -Multiple Touch Points
  • Best Suited For: Businesses scaling revenue and seeking efficient growth.
    See If
    Momentum Builder Fits

  • Momentum Dominator

  • -Everything from Momentum Builder plus,
  • -Multiple Outreach Methods
  • -Easily scalable further
  • -Re-targeting missed oppurtunities
  • -Simple Delivery
  • Best Suited For: Established businesses pursuing aggressive expansion and leadership positioning.
    Apply for
    Strategic Evaluation

Request a Revenue Growth Discovery


Schedule a Discovery Call

Why this Video Lead Gen Works

The Revenue Ignition System works by
building leads and trust at the same time

Video Production Planning

Why This Pipeline Works

Most marketing focuses on exposure. Growth happens when exposure creates belief.

The System Is Designed Around Three Principles

Trust Must Exist Before Contact

Buyers decide emotionally, then justify logically. When buyer certainty forms early, their resistance disappears.

Authority Must Be Experienced, Not Claimed

Prospects do not respond to information alone. They respond to conviction, clarity, and alignment. We showcase not who you are/what you do, but why you do what you do/why it matters to the customer.

Ownership Creates Long-Term Momentum

Your acquisition infrastructure is built on assets your business controls. We designed this to continue working without ongoing dependency on us.

We build the system, implement it, and equip your team to manage performance confidently. When market positioning evolves, the system evolves with you.

Set up a Lead Gen Machine

Service-based Businesses

Who This System Is For

The Revenue Ignition System is designed for:

  • Service-based businesses generating strong annual revenue, but want to expand & grow
  • Business Owners pursuing significant growth, not incremental change
  • Companies ready to scale
  • Decision-makers seeking predictable client acquisition

This is not designed for:

Early-stage experimentation
Businesses competing primarily on price
Organizations seeking short-term marketing tactics

Discover how
this can benefit your business

Video Production Shot

Exclusivity and Fit

We partner with a limited number of businesses at a time to ensure we provide consistent measurable outcomes and timely implementation.

Every kickoff begins with a strategic evaluation to determine:

  • Your Growth objectives
  • Current Market positioning
  • Confirm process & readiness

When your team and our team align, we design the agreed upon appropriate system for your business.

See how our systems
turn strategy into measurable ROI

Video Motion Graphics

How Implementation Works

Each system is developed through a structured strategic process that aligns:

  • Audience psychology
  • Authority positioning
  • Trust development
  • Decision activation

In essence, we push potential customers to you. Warm up these leads, provide them with social proof of your past success (minimum of two testimonials to showcase quality control), and provide them with easy access to get in touch with you without friction.

Your business retains ownership of the implemented assets and lead gen setup.

Once established, the system is designed to operate continuously with minimal oversight and only requires updating as recommended or when content becomes outdated.

Implementation details are provided during consultation to ensure we can help you and the system aligns with your market and desired growth.

Contact us

Minimal Friction Funnel
for Small Businesses

Immediate Lead Flow
for Small Businesses That Need Customers Now

What This System Is Designed To Do

When a business needs stability, the priority is simple: consistent customer opportunities. The Minimal Friction Funnel generates inbound interest quickly and reliably.

This customer pipeline focuses on broad-market demand to convert attention into direct inquiries and scheduled conversations.

What Business Owners Typically Experience
with a Minimum Friction Funnel

Inquiries within days of launch
A steady stream of potential customers
Reduced dependence on walk-ins and referrals
Clear visibility into incoming opportunities
Renewed business momentum
“...saved our business.”

More visibility alone does not create momentum.

Buyer certainty does.

The Minimal Friction Funnel

What to Expect

A framework that is adjustable to grow with your increased reach and newfound leads.

  • The Core Video Funnel Offer

  • -3 video ads produced and delivered
  • -Platform-specific campaign setup
  • -Lead capture form built
    and connected
  • -Booking page integration
  • -CRM connection if available
  • -Automated notifications and updates
  • -Campaign launch and activation
  • -Performance guidelines
    and budget framework
  • -You have full system ownership
  • -Starter Kit for Growth
  • Best Suited For: Small businesses who need to create a client acquisition system.
    Create a
    reliable client pipeline

  • Optional Improvements

  • -Automated follow-up reminders
  • -Additional video ads produced
  • -Multi-platform
  • -Retargeting for non-booked leads
  • -Expanded geographic targeting
  • -Lead-to-booking reminder
  • Best Suited For: Businesses successful with the minimal friction funnel that want to expand and grow the pipeline.
    Explore How to
    Improve Your System

How the Minimal Friction Funnel Works

A "Leg-Up" Solution for Small Businesses

Because past client results are protected by NDAs, our performance data is not publicly shared.

However, any businesses that agree to participate in a documented case study six months after launch will be offered further discounts on the initial quote. These case studies will allow us to have better performance transparency in the future.

Working Video Production

Why This Works

"Video Content is King"

Small businesses don’t fail because of poor service. They fail because not enough people walk through the door.

Most marketing systems are built for companies with time, teams, and large budgets. This pipeline is built for businesses that simply need customers quickly, predictably, and without complexity.

The Minimal Friction Funnel works because it removes barriers between awareness and action.

Instead of asking prospects to research, compare, and decide later, the system moves them directly from interest to inquiry in one streamlined path:

Ad → Lead Capture → Call Booking

There are no unnecessary steps. No learning curve. No ongoing dependency on us at Tyler Wursta Video. The result is steady market activity, a consistent flow of potential customers who reach out to you first.

What makes it effective:

  • Video outreach creates immediate trust
  • Targeting and pipeline refining finds existing market demand
  • Structured lead capture filters casual interest
  • Instant booking converts customer interest into conversations
  • You own infrastructure, ensures long-term use and reducing costs

This is not a perfect targeting campaign, but created to help small businesses have a reliable lead generation source.

When implemented correctly, most businesses begin receiving inquiries within days of content delivery + launch.

Setup Video Marketing

Small Business Video Production

Who Is This System For

The Minimal Friction Funnel is designed for small businesses that need new customers more than sophistication.

This Video Funnel is ideal for:

  • Small business or owner-operator
  • 1-25 employees
  • Zero or Previously Unsuccessful Past Marketing
  • Able to take new customers
  • Ready to respond quickly to inquiries
  • Wants ownership of their marketing assets

It is best suited for owners who feel one or more of the following:

  • “We need customers now.”
  • “We’re invisible online.”
  • “We don’t have a reliable lead source.”
  • “We can’t afford long marketing contracts.”
  • “We need something simple that works.”

Typical outcome for owners:

Businesses typically experience a steady stream of customers entering their pipeline and begin to have predictable opportunities that generate revenue.

For many, this creates relief first... then stability.

You Need Video Content + Strategy

Corporate Video Motion Graphics

Access

This system is intentionally selective.

Not every business will benefit from this type of campaign let alone make it a reliable pipeline.

This is NOT a fit if:

You give up early
You are unable to take new customers
Your business serves a narrow niche only
You already have consistent inbound demand
You are unwilling to respond quickly to leads
You are not ready to implement within weeks

The Minimal Friction Funnel is designed for businesses that need activity yesterday... and are prepared to act on it.

Every kickoff begins with a strategic evaluation to determine:

  • Your Growth objectives
  • Current Market positioning
  • Confirm process & readiness

When your team and our team align, we design the agreed upon appropriate system for your business.

Small Business Video Motion Graphics

How We Build the Pipeline

The Minimal Friction Funnel was created to be made once and last long-term.

Phase 1: Strategy & Positioning

We have one (maybe two) 45 minute calls to identify the most direct message that motivates your ideal customers to take action, determine the optimal platform for reach, and set the timeline for when each phase will be completed by.

Phase 2: Video Production

We film on-site and produce structured video ads designed to attract your customers and prompt immediate inquiry. We then edit the videos and provide your revisions as agreed.

Phase 3: Lead Gen Capture Form

We build the lead form with minimal filtering, integrate it into your CRM (or recommend a lightweight option if you don't have a CRM), and set up automated notifications so you're always in the know.

Phase 4: Booking/Conversion Setup

Prospects are redirected to your booking calendar (we recommend Calendly or similar option) immediately after submitting their information.

Phases 2-4 are created/worked on simultaneously.

Phase 5: Launch Call & Handover

Everything is set up. The pipeline is created on your platforms so it's immediately under your control. We provide clear guidance PDF's for monitoring performance, managing inquiries, and recommendations moving forward. Completely tailored to your small business.

Once live, the social media video ads operate continuously. There is zero requirement from Tyler Wursta Video to have continued oversight.

Hundreds

of Satisfied customers
/5 Star Reviews

30+

Awards Won for Our Work

Contact for a Video Marketing System

For established service businesses ready to scale demand and revenue.

When your business is already successful and
ready for accelerated growth, the next step is a strategic evaluation.

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